Porsche’s New EV Outsells the Regular Model4 min readReading Time: 3 minutes
The transition to electric vehicles is a race against time for every automaker. It’s no longer a secret that buyers are ready to make a difference for the environment by switching to electric vehicles that emit no tailpipe emissions, ultimately saving our planet from climate change. The sales numbers of Porsche’s new luxury EV model, Taycan, prove that customers are looking to buy cleaner and leaner cars.
Let’s take a look at the numbers.
A glimpse into Porsche’s Taycan
The Porsche’s New EV Taycan combines comfort, luxury, and performance and adds several standard features that improve the driving experience. The materials and color schemes used are of the highest caliber.
Four-zone climate control and massaging seats are just two examples of Taycan’s luxurious features. Its cabin is equipped with screens instead of dials and knobs, each offering a different control feature like navigation, battery life, and climate settings.
Porsche’s sales figure
Porsche introduced the Taycan in 2019 as a powerful four-door sports sedan to compete with the Tesla Model S. At the beginning of 2021, Porsche added a new base version of the Taycan that costs $82,700.
The German automaker’s Taycan electric car outsold Tesla Models S and X by better than two-to-one, leading to a 13% increase in sales for the brand overall in the first three quarters of 2021. As per Tesla’s reports, Porsche delivered 28,640 Taycans worldwide, compared with 13,185 Tesla Model S sedans and Model X SUVs combined.
The Taycan surprisingly surpassed its competing Tesla model as well as its petrol-powered flagship sports counterpart – the 911. Within its second full year of production, Porsche’s first electric model was able to outsell the 911 by almost a margin of 10% as compared to the previous year. In the US, the Taycan outsold the 911 by 1,861 units to 1,621 for the 911.
Since Porsche’s New EV is the brand’s first fully electric car and was just released as a 2019 model, the fact that it has outsold one of Porsche’s most prestigious cars is quite a feat.
Taycan’s sale led to an increase in new clientele
Taycan has undoubtedly drawn in new customers for Porsche. CEO Oliver Blume stated in a car magazine interview in 2020, ‘They are first movers, very interested in sustainability, innovation, and digitalization.’ Additionally, they are younger than Porsche’s typical clientele.
In the future, Porsche anticipates that its clientele will include younger and more diverse customers. In addition, the proportion of women in this customer group is likely to increase. For its geographic expansion, the sports car manufacturer focuses primarily on the USA and emerging markets along with Europe and Asia-Pacific.
With only a few months in, Porsche, a brand under the Volkswagen Group umbrella, has already unveiled an updated model of the EV with limited hardware modifications and a slightly longer list of software additions.
Besides Porsche’s success in the electric vehicle market, these figures show a shift in consumer attitudes toward such vehicles. The sale of gasoline and diesel vehicles is being discouraged by governments worldwide, and the rising cost of gasoline accelerates this process. Their game will be up as soon as electric cars become cost-competitive with fossil fuel vehicles.
As per the latest reports, sales of electric vehicles worldwide have continued to snowball in 2022, with 2 million vehicles sold in the first quarter, up 75% from the same period in 2021.
On the other hand, another source suggests that the percentage of electric cars sold globally will increase to 40% from the current 20% by 2030, and by 2040, almost all new vehicles sold worldwide will be electric.
For Porsche, it will be interesting to see if the Taycan continues to maintain its advantage over the 911 in 2022 or if it begins to lose ground as new competitors from Tesla, Mercedes, Lotus, and BMW win over tech-savvy EV adopters.
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